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Naming Strategy

Don't Fumble With Your Naming Strategy

Choosing a name for a company, event, campaign or product might seem like a simple task. However, if you want people to remember the name in terms of generating return sales, then just leaving the task to the lowest denominator is probably not a good idea. A well thought-out naming strategy ties the name in question to a message, and that communication should be tied to an overall marketing campaign. In turn, the same should be supportive of the business’ mission and goals and strategic plan. So, yes, a naming strategy really matter a lot. Words Make the Brand can help mediate and support a naming strategy approach so the results are meaningful and, more importantly, contribute to your business’ ongoing success. There’s no such thing as a meaningless name in business. Everything should serve a purpose towards the success of your company, especially how you’re recognized by the public.

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