Naming Strategy

Don't Fumble With Your Naming Strategy

Choosing a name for a company, event, campaign or product might seem like a simple task. However, if you want people to remember the name in terms of generating return sales, then just leaving the task to the lowest denominator is probably not a good idea. A well thought-out naming strategy ties the name in question to a message, and that communication should be tied to an overall marketing campaign. In turn, the same should be supportive of the business’ mission and goals and strategic plan. So, yes, a naming strategy really matter a lot. Words Make the Brand can help mediate and support a naming strategy approach so the results are meaningful and, more importantly, contribute to your business’ ongoing success. There’s no such thing as a meaningless name in business. Everything should serve a purpose towards the success of your company, especially how you’re recognized by the public.

Brand Storytelling, Brand Voice, Company and Product Names, Creative Copywriting, Taglines, Headlines, Romance Copy, Creative Collaboration, Communications, Messaging, In-House Marketing, Consulting.

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