Brand Storytelling, Brand Voice, Company and Product Names, Creative Copywriting, Taglines, Headlines, Romance Copy, Creative Collaboration, Communications, Messaging, In-House Marketing, Consulting.

Screenshot 2019-10-21 22.02_edited.png

I'm a brand story teller and creative collaborator.

Hi, I'm Gina Sorell. For two decades I worked as an actor, in NYC, Los Angeles and Toronto. I got my start at The Second City Mainstage Toronto and appeared in Film and TV for the BBC, Discovery Kids, Disney, and Paramount Pictures.

 

A graduate with distinction of UCLA Writers' program, my debut novel Mothers and Other Strangers, (Prospect Park Books) received North American acclaim, "An Author to Watch" (Globe and Mail) "Sorell knows her stuff" (The Toronto Star), "Riveting" (Good Housekeeping) "A Best Book Pick of 2017" (Refinery 29) "A Great Group Reads" (Women's National Book Association).

It was in California that I discovered the world of naming and branding, working at Eat My Words for over a decade first as a Namer and then as a Creative Director. While there I worked on hundreds of naming projects for Fortune 500 Companies, as well as start-ups, small businesses and solopreneurs. I dealt directly with clients, from start to finish, while leading name exploration on everything from technology to tortilla chips. My love of naming grew into my love of copywriting and brand messaging and after 12 years of doing so under the banner of Gina Colada, I formed

Words Make The Brand to do it all. 

‚Äč

I partner with agencies and work directly with clients.